Profits get an insight

Profitable Wisdom is a consulting firm that has one goal in mind: Make Businesses more Profitable. It is a Financial and Business Consulting firm based in Kitchener, Ontario. Owned and operated by Kevin Ballantyne and opened in 2011, Profitable Wisdom's key specialty is to improve business profitability with sound financial advise. Canamar Amaya was asked to create a new logo and website and promote the company online through SEO.

The name, style and services Profitable Wisdom provides are a direct reflection of who Kevin is and what he values. It became clear that Mr. Ballantyne's long term vision needed a clean, professional and consistent look. From the beginning we felt that his knowledge and experience are why businesses trust his advise. Our strategy was developed based on interviews with him and some of his clients and by doing a review of his local and regional competitors.

A clear message from the start

As financial services consultancy, Profitable Wisdom needed a logo that could grow with them and communicate the company's professionalism and clarity. Our challenge was to design something that would show the firm's biggest assets; knowledge and experience.

Pictures tell the tale

A professional team of consultants and advisers must show their faces, literally. Prospective clients always want to see who they'll be dealing with and through that grasp a sense of how they work and who they are. This is why it is important that the profile pictures for the team were very well cared for. We had a great photo session and the results were a true feature.