Profitable Wisdom
Building profitability with web design and branding for financial and business experts.
Find out what we can do for you
Profits get an insight
Profitable Wisdom is a consulting firm that has one goal in mind: Make Businesses more Profitable. It is a Financial and Business Consulting firm based in Kitchener, Ontario. Owned and operated by Kevin Ballantyne and opened in 2011, Profitable Wisdom's key specialty is to improve business profitability with sound financial advise. Canamar Amaya was asked to create a new logo and website and promote the company online through SEO.
The name, style and services Profitable Wisdom provides are a direct reflection of who Kevin is and what he values. It became clear that Mr. Ballantyne's long term vision needed a clean, professional and consistent look. From the beginning we felt that his knowledge and experience are why businesses trust his advise. Our strategy was developed based on interviews with him and some of his clients and by doing a review of his local and regional competitors.
A clear message from the start
As financial services consultancy, Profitable Wisdom needed a logo that could grow with them and communicate the company's professionalism and clarity. Our challenge was to design something that would show the firm's biggest assets; knowledge and experience.
Pictures tell the tale
A professional team of consultants and advisers must show their faces, literally. Prospective clients always want to see who they'll be dealing with and through that grasp a sense of how they work and who they are. This is why it is important that the profile pictures for the team were very well cared for. We had a great photo session and the results were a true feature.
Friendly and accessible
Profitable Wisdom makes financial advisory services friendly and accessible for small and medium sized businesses that would normally not have access to high level consulting services. On our web design we used images that were clean and utilized open environments with lots of light. Smiling faces and positive actions reflect this open and friendly style. On our photo session with the Profitable Wisdom we incorporated this concept by having open spaces, covered in green and blueish hues with lots of sunlight. The fun we all had during the shoot is clearly visible in each picture, which translates in a sense of friendliness.
